For ambitious agency leaders who want to stop reacting, start leading, and build a business that stands out - not stands still.

Living in the French Pyrenees (hence the name), my Substack tends to focus on topics related to my professional interests (communications, marketing, geopolitics, business and technology). That said, I reserve the right to drift into other subjects.

Data-led financial strategy and support for exceptional business results.

Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.

AI is the answer to all business problems, right? But if AI is the answer, what exactly is the question? Now, what's the question? explores how business can tackle I'm taking a regular look at the key questions to ask about AI and